Netflix → Brand Identity





2022 Perhaps our most difficult branding project to date. Netflix's Indigenous team had hired us to design a new identity with a goal to speak to Indigenous people the world over. The challenge however, was trying to design a theme that encompassed all Indigenous design elements from the northern and western hemisphere to regions located in Asia and Africa. Our job could have not been more difficult. Our final approach was to center the design on the land and these themes: Mother Earth, Father Sky, the Universe and the People.