We were approached by Social Justice Fund Northwest, based in Seattle, to work on their brand. We partnered with Pyramid Communications, a creative firm dedicated to social justice, to rework and provide an overhaul of their brand story. While Pyramid executed strategy and key messaging, we took the full creative control and steered the final brand look and feel.
In our process, we had the opportunity of collaborating with other Indigenous artists, including an up-and-coming Indigenous photographer, Kiliii Yu to shoot the brand photography. The intensity and soul of Kiliii’s work, strongly contributed to a brand that is assertive, honest and hopeful. The rest of this story is happening right now.