We partnered with the Puyallup Tribal Health Authority, based in Tacoma, Washington, to build and visual brand campaign that focused on problem gambling awareness and prevention. The project consisted of creative components including, branded posters with focused messaging, promotional brochures, and a 30-second broadcast PSA (public service announcement).
Our process was guided by a multi-faceted tactical plan which included personal interviews of gambling addicts, strategy sessions to guide the direction of the campaign, and personal stories to build the messaging throughout each branded item. We partnered with a Native-owned production studio and photographer to custom shoot the photography and video components. The direct audience of the campaign consists of tribal members who reside in the Tacoma area.
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