Eighth Generation by Louie Gong

Louie Gong, the artist and founder behind the Eight Generation brand, is a Native of mixed heritage raised in Ruskin, British Columbia and the Nooksack tribal community in Deming, Washington.

When Louie started working on his shoes, we partnered up with him to build a visual brand and a way to tell his story. We mirrored the complexity and uniqueness of Louie’s story when we developed the branding strategy.  Our collaborative relationship with Louie resulted in a brand that will continue to evolve with Louie’s artistic growth.

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